A journey into Beauty, for the first time staged at the Georgian National Museum in Tbilisi, Georgia, from 31 May to 31 August 2019.
The exhibition is the result of a design and executive synergy of three Italian excellences specialized in projects for the enhancement and sharing of the Italian artistic heritage with the public: Centrica, Cose Belle d’Italia Media Entertainment ed ETT.
The journey, between art and innovation at the service of culture, covers over five centuries of Italian art, from the fourteenth to the first half of the nineteenth century, narrating and deepening some of the most significant works of Giotto, Leonardo da Vinci, Botticelli, Raphael, Canova, Bellotto and Canaletto.
Immagica offers the public three opportunities for involvement: the multimedia path, conceived and produced by Cose Belle d’Italia Media Entertainment with the curatorship of Giuliano Pisani, the Educational Platform equipped with touch screens designed by Centrica as a moment of in-depth analysis of all the masterpieces told in the exhibition and the island dedicated to virtual reality designed by ETT, where the advanced VR technology allows an emotional and interactive exploration of four wonderful paintings by Bellotto and Canaletto.
The exhibition, which is accessed immediately after the introductory area, is spread over five maxi screens that reveal eight absolute masterpieces:
the “Maestà di Ognissanti” (c. 1310, Uffizi Galleries in Florence) and the frescoes in the Scrovegni Chapel in Padua (1303 – 1305) by Giotto, “L’Annunciazione” by Leonardo da Vinci (1472 – 1475, Gallery of Uffizi, Florence), “The Birth of Venus” (c. 1484 – 1486) and “La Primavera” (c. 1478 – 1482 by Sandro Botticelli (Uffizi Galleries, Florence), “La Madonna del Cardellino” by Raphael (1505 –1506, Uffizi Galleries, Florence) up to the sculptures “Le Grazie” and “Amore e Psiche” by Antonio Canova.
The visitor is immersed in a symphony of lights, sounds, colors and images that accompany him in an exciting and formative experience. The description of the works, available in Georgian and English, can be heard through ear headphones and is accompanied by an original soundtrack.
